Question 1

What is the COA Values Psychometric Assessment?

Accepted Answer

COA is a values-focused psychometric assessment designed for founders and startup teams. It profiles core and nuanced values to reveal the motivational drivers that shape leadership decisions, culture, and team dynamics. Results include an individual report and optional team aggregate views.

Question 2

What are the best values psychometric assessments for startups?

Accepted Answer

Startups benefit most from tools that surface values and culture drivers alongside personality or cognitive measures. COA focuses on values; it can complement personality assessments (e.g., Big Five-based tools) or ability tests. Selecting the 'best' option depends on the use case: hiring, founder development, or team alignment.

Question 3

How does COA differ from personality tests like Hogan or SHL?

Accepted Answer

Personality tests describe stable trait patterns; COA focuses on underlying values—what people prioritise and protect under pressure. In practice, teams use personality for behavioural tendencies and COA for motivational alignment and culture fit. The two are complementary, not substitutes.

Question 4

How can values assessments improve leadership development in startups?

Accepted Answer

Values clarify decision filters and sources of friction as a company scales. For founders, COA highlights energisers, red lines, and likely misalignments with the team. For teams, the aggregate map shows shared and diverging priorities, enabling targeted rituals, hiring criteria, and communication norms.

Question 5

How do psychometric tests compare for assessing team dynamics in startups?

Accepted Answer

Ability and personality tools explain 'can do' and 'tends to do.' Values tools like COA explain 'will prioritise'—critical for early-stage companies where speed and trade-offs are constant. Combining them gives the clearest picture of fit and collaboration risks.

Question 6

What is the assessment format, time and output?

Accepted Answer

COA is an online assessment designed to be completed in around 10–15 minutes. Participants receive a concise report with their core values profile, practical reflection prompts, and optional debrief. Teams can receive an aggregate map and recommendations for rituals and hiring.

Question 7

Is the COA assessment validated?

Accepted Answer

COA is being continuously refined with reliability and validity testing and iterative item development. It is designed for practical decisions in startups and is best used alongside other well-established measures when a broader evaluation is required.

Question 8

Can COA be used in accelerators or scaleups?

Accepted Answer

Yes. COA is frequently used for founder coaching, cohort sprints, and leadership team offsites. Delivery options include self-serve assessment links, group debriefs, and targeted workshops.

Question 9

Welcher Werte-Test ist am besten geeignet, um Werte in Startups zu messen?

Accepted Answer

Für Startups eignet sich ein Test, der Werte und Kulturtreiber sichtbar macht. COA misst Werte, die Entscheidungen, Führung und Teamkultur prägen. Er kann Persönlichkeitstests ergänzen und liefert ein Teamprofil zur Abstimmung von Prioritäten.

Question 10

Gibt es einen psychometrischen Test, der speziell auf die Werte von Startup-Teams zugeschnitten ist?

Accepted Answer

Ja. COA wurde mit Blick auf Gründer:innen und schnell wachsende Teams entwickelt. Der Test zeigt, was Individuen und Teams motiviert, wo Spannungen entstehen könnten und wie sich Kultur gezielt gestalten lässt.

Question 11

How do we get started with COA?

Accepted Answer

Typical next steps: schedule a short discovery call, choose the delivery mode (single founder, leadership team, or cohort), send the assessment links, and book a debrief or workshop to translate insights into rituals and hiring criteria.

Innovative Psychometric Assessment For Startups & Scale-Ups

Modern Psychometrics For Startups

01 Personal Drivers

02 Interpersonal Values

03 Organisational Values

How COA works

Step 1 Take The Assessment.

Step 2 Get Your Values Report.

Step 3 Apply Your Insights.

Designed For Founders

Discover Your Core Values