What is executive coaching at CAIA?

Executive coaching at CAIA is a psychology-led process for founders, leaders, and teams in startups and scaleups. It combines business psychology, leadership science, and mindfulness-based coaching to help leaders gain clarity, presence, and impact. Each session integrates strategic reflection and personal growth.

Who is CAIA’s executive coaching designed for?

CAIA’s coaching is tailored for startup founders, senior leaders, and scaleup executives who are managing growth, building culture, or navigating transition. The approach is suitable for individuals seeking deeper self-awareness, stronger leadership presence, and alignment between vision and values.

What are the benefits of executive coaching for startup leaders?

Coaching helps startup leaders make clearer decisions, manage emotional triggers, communicate authentically, and create cultures of accountability and trust. It accelerates leadership maturity by balancing business strategy with personal development and awareness.

How does executive coaching differ from mentoring or therapy?

Executive coaching focuses on self-leadership, conscious decision-making, and measurable growth within a professional context. Unlike therapy, it is future-focused and action-oriented; unlike mentoring, it uses psychological frameworks rather than personal advice. CAIA’s method blends evidence-based tools with reflective dialogue.

How do I choose the right executive coach in the UK?

Look for ICF-accredited coaches or business psychologists with experience in startup and leadership contexts. The best coaching partnerships are those where you feel safe, challenged, and supported to think differently. CAIA’s coaches combine psychology credentials with real-world founder experience.

How does CAIA measure progress in coaching engagements?

Progress is measured through defined coaching goals, reflective questionnaires, and observed behavioural shifts over time. Many engagements also integrate CAIA’s psychometric assessments such as COA Values to anchor development in data-driven self-awareness.

How long does a coaching programme last?

Most coaching engagements run between 3 and 6 sessions over several months. Each session lasts 60–90 minutes and can be conducted virtually or in person. Custom programmes can be designed for founders, leadership teams, or emerging leaders.

How does executive coaching support leadership development in scaleups?

Scaleup leaders face unique challenges of delegation, trust, and evolving identity. Coaching supports them in shifting from operator to leader, building high-performing teams, and communicating vision with confidence and emotional intelligence.

What results can I expect from CAIA’s coaching?

Typical outcomes include greater confidence, clarity, and presence; improved communication and feedback skills; and more aligned strategic decision-making. Many clients report feeling calmer, more connected to purpose, and more effective with their teams.

How do I start working with a CAIA coach?

You can book an introductory discovery call to discuss your goals and context. After that, CAIA matches you with a coach and proposes a tailored structure. Sessions can begin within one to two weeks and are offered virtually or on-site in London or Europe.

Executive & Leadership Coaching

Helping leaders and founders manage the psychological challenges of leadership through coaching grounded in business psychology.

Schedule Intro Call

We help you manage the psychological challenges of Leadership

Our executive coaching helps founders, senior leaders, and investors strengthen self-awareness, manage complexity, and lead with confidence.
Each coaching session blends evidence-based psychology with practical business insight designed for leaders of high-growth environments.

Leadership Coaching Journey
Our 1:1 Executive Coaching sessions create a space to explore your leadership path: your career, motivation, and the deeper psychological patterns that shape both your successes and challenges.
Each session is fully tailored to you, helping you build self-trust, clarity, and awareness so you can take grounded, practical steps towards lasting personal and professional growth.
Session 1: Self-Awareness
Discover your individual leadership strengths, opportunities, and blind spots.
Session 2: Vision & Development
Define your personal and professional goals and identify what growth truly means for you.
Session 3: Alignment & Communication
Engage your co-founder, manager, or key stakeholder in a 3-way session to align vision, feedback, and expectations.
Beyond these, sessions evolve with you. Areas of focus often include Authentic Leadership, Building Confidence, Coaching and Feedback Skills, and The Psychology of Difficult Conversations:always tailored to your ever evolving leadership context

Executive & Leadership Coaching

We help you manage the psychological challenges of Leadership

Leadership Coaching Journey

Download our Brochure to Find out More

Company

Leadership Solutions